Welcome to True Worth Data.  For Those Who Seek the Exceptional.

At True Worth Data, we specialize in providing cutting-edge wealth data, advanced analytics, and AI-powered solutions designed to pinpoint and engage the most affluent individuals in the United States.  Our omni-channel expertise ensures that every marketing initiative delivers maximum impact.

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Why True Worth
Data?

Our team's portfolio of work has won national awards for data product innovation, advanced modeling, and client results that include over $300 million in attributable new revenue growth.

We are more than just data experts—we are a world-class team of data scientists, modelers, and marketers, each dedicated to crafting bespoke solutions that elevate your strategy, automate your business, and delight your customers. When you partner with us, you experience a high level of thoughtfulness and precision in every interaction, ensuring that our data-driven insights propel your success.

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Tailored Products &
Solutions For Your Success

Ingenuity  ·  Expert Guidance  ·   Transformational Results

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Affluent Market

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Introducing
WealthProfiles

Identify affluent segments most likely to respond to your offers with data-driven
insights into age, location, lifestyle, and more.

Connect With A
Specialist

Connect With A Specialist

Testimonials

See What Clients Say
About Us

James Caldwell

CEO, Caldwell Financial Services
True Worth Data has completely transformed the way I understand the market. Their insights into affluent profiles have given me a competitive edge. I could recommend them Anytime!

Isabella Thornton

Founder, Luxe Living Interiors
Partnering with True Worth Data has been one of the best decisions for my business. Their wealth profiling solutions helped us cater to our high-net-worth clientele with precision.

Robert Hayes

Managing Partner, Hayes Legal Group
Their data analytics gave us a deep understanding of our target audience. The results speak for themselves-our revenue has seen remarkable growth in the past year!

Explore Latest
Blogs

Include titles like "Trends in Luxury Marketing" or "Philanthropy in the Modern Age.

What is Affluent Market Segmentation?

Unlocking the Secrets of Affluent Market Segmentation

Marketing to high-net-worth individuals (HNWIs) requires precision. Learn how segmenting this unique audience can elevate your strategies. Segmenting based on income, interests, and behaviors to create targeted strategies.

Sustainability in Luxury

Trends Shaping the Luxury

The luxury goods market is evolving rapidly. Stay ahead with these key trends impacting affluent consumer behavior.

Data Science Advantage

The Science Of Wealth Profiles

TrueWorth's unique approach to wealth analytics combines science and precision. Dive into the methodology that sets us apart.
Understanding Wealthy Donors

Engage Wealthy Donors

High-net-worth individuals (HNWIs) contribute significantly to non-profits. Here’s how you can attract and retain their support.